Pricing

One price, per person, with one brand included. Reading a published brand book is always free and needs no account.

Paid plans start with a free trial, and when it ends your brand rules, your published brand page and your export all stay where they are.

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Setu

Teams of any size. One price, per person.

$10

Per person, per month. One brand included.

One brand

No cap on people

Review before an AI changes anything

Full-fidelity export

Extra brands $99 a month each

Sign in

Enterprise

Sub-brands, many markets, procurement.

Talk to us

Annual invoice, and we build the brand with you.

Multi-brand architecture

Formal governance

Setup done with you

Invoiced annually

Email us

What counts as a person

Someone who has connected an AI tool. One person using Claude and Cursor and ChatGPT is still one person. Inviting someone costs nothing until they connect.

Trying it first

Every new workspace gets everything for a while, starting when you first connect an AI tool rather than when you sign up. No card until you decide.

Changing your mind

Cancel whenever you like. Ask within 7 days of a charge and we refund it, no reasons needed. Full terms are in the refund policy.