Your brand lives in documents nobody opens and in the heads of people who are busy. When someone asks an AI to write a landing page or design a card, the AI has none of it, so it invents something plausible and generic. That is the drift.
Setu keeps your brand rules in one place and serves them to your AI tools on request. Ask Claude to write an email and it reads your voice rules first. Ask Cursor to build a page and it reads your palette and type.
Two things follow from that, and they are the whole shape of the product:
Your AI tool does the work. Setu supplies the rules it reads. We are not generating your output.
Nothing changes your brand without you. An AI can propose an edit; a person accepts it.
Still stuck? hello@devalok.in, and a person will reply.