Three steps, and the third is the one that matters.
Create your brand. A name and a short name, which becomes part of its address.
Fill in what you have. Voice, colours, type, whatever is already written down somewhere. You do not need all of it, and a thin brand filled in well is genuinely useful.
Connect a tool. This is the moment Setu starts working, and it is worth doing before you decide whether it helps.
Publish a version before you connect. An AI reading an empty brand finds no rules to follow and produces exactly what it would have produced anyway, which is the fastest way to conclude Setu does nothing.
Still stuck? hello@devalok.in, and a person will reply.