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Finding what your brand is missing

Completeness tells you what is written down. It does not judge whether it is good.

Setu shows how much of your brand is written down as a percentage, and lists what is missing.

It is a coverage measure. It counts whether a rule exists, not whether the rule is any good — that is the pre-ship check's job, and mixing them would let a brand full of confident nonsense score perfectly.

Deciding that you have no motion guidelines counts as answered, not missing. A considered "we do not do this" is a decision, and we will not keep nagging you for having made one.

Your AI tools can read the gap list too, which is the useful part: an assistant that knows your voice is undefined can ask you instead of inventing something.

Still stuck? hello@devalok.in, and a person will reply.